Omet navegació

Com començar un projecte d'emprenedoria? La idea.

La Idea de Negoci

2

Visualitza el vídeo adjunt i juga a completar les definicions que apareixen en pantalla.

Xarxa Emprèn. La idea de negoci (Domini públic)



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El vostre navegador no és compatible amb aquesta eina.

Posem-nos en marxa! Consells per tenir una bona idea

Creativitat

Per activar la vostra creativitat heu de complir amb les següents normes:

  1. Totes les idees són vàlides i mereixen que els hi dediquem atenció.
  2. Cal que apuntem totes aquestes idees (en un full, un post-it...).
  3. Queda totalment prohibit jutjar qualsevol de les idees. El que en un principi pot ser una bogeria pot acabar sent una idea genial, no la descartis!
  4. L'ús d'eines visuals activa altres parts del teu cervell. Fes-les servir!
  5. Jugueu amb el temps. 5 minuts per pensar individualment i 10 minuts per posar aquestes idees en comú. Repetiu aquest esquema un mínim de tres cops. 
  6. Per la posada en comú posem-nos a construir. Eliminem les expressions No..., Sí, però..., No ho veig... i introduïm expressions com Sí, i..., A més a més...

Perspectiva

Una idea serà més sòlida com des de més punts de vista diferents ens la mirem.

El pensament lateral defensa que una bona forma de resoldre un repte (en el nostre cas, cobrir una necessitat) és trobar camins alternatius per dur a terme aquesta resolució. Sovint hi ha solucions possibles que no són visibles amb un primer cop d'ull. Per tenir un bon pensament lateral cal que abandonem la lògica vertical. D'aquesta manera activarem més la nostra creativitat.

Simplicitat

Sovint les idees més simples solen ser les més efectives. Caragolar un pal a un grup de tires de cotó va fer que milers de persones deixessin de fregar els terres agenollats i passessin a fer-ho dempeus. Has fet servir mai un pal de fregar? Doncs aquesta idea que sembla tan simple va esdevenir una gran innovació.

Col·laboració

Has sentit mai la dita Com més serem, més riurem? Doncs com més persones col·laboreu en la creació d'idees, més punts de vista tindreu i més enriquireu la vostra idea. Totes les opinions són importants i cap es pot descartar!

Hibridació

Combinar diversos factors fa que les idees que en sorgeixin puguin ser més innovadores. Per exemple, si afegim la tecnologia actual (bateries elèctriques més potents, motors més compactes…) a una joguina, aconseguim un mitjà de transport, el patinet elèctric, que té un èxit sense precedents, sobretot, als entorns urbans.

Recordeu! 

El vostre projecte haurà d'ajudar a assolir aquestes dues fites dels Objectius de Desenvolupament Sostenible:

8.5: Per a 2030, aconseguir l’ocupació plena i productiva i garantir un treball digne per a tots els homes i dones, inclosos el jovent i les persones amb discapacitat, així com la igualtat de remuneració per treball d’igual valor. 
8.9: Per a 2030, elaborar i posar en pràctica polítiques de promoció d’un turisme sostenible que creï ocupació i promogui la cultura i els productes locals.

Tingueu en compte això a l'hora de crear la vostra idea.

Avalua la teva idea! Fes el test

Segueix les instruccions del web adjunt per saber com és de sòlida la teva idea, les vostres aptituds com a emprenedors i la facilitat que té el mercat per acollir nous venedors.

Creat amb eXeLearning (Finestra nova)